Monthly Archives: August 2009

What’s the secret to a successful blog?

What’s the secret to a successful blog?
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What’s the secret to a successful blog?    Is it: One that’s full of interesting information? Somewhere that is regularly updated? A place where there are tips and advice? Sites that give an insight into the company, their values and ideas? All of the above?  The biggest blogging stumbling blocks for many companies are being […]

Your brand is more than a logo!

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I’ve recently had the following article published in WiRED, the magazine for WiRE (Women in Rural Enterprise). I’ve been asked ‘what is a brand?’ several times recently, so thought it would be useful to copy the article here. YOUR BRAND IS MORE THAN A LOGO! What is a brand? Let’s start with a little experiment. […]

What’s the difference between advertising and PR?

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Many people are confused about the difference between PR and advertising, so here is a little story to help you understand the difference: Fred wanted to go out with a particular girl, so he walked into the bar where she went with her friends. However, no-one noticed him due to a lack of publicity and he […]