I’m often heard saying, “Stop promoting features. Start sharing benefits!” This is because people want to know what’s in it for them before they buy. It’s the answer to ‘Why should I bother?’ question. Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to […]
Fresh Perspectives & Ideas
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Marketing Insights & Discovery
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Customer case studies sharing real-life examples of practical and engaging marketing that’s developed markets, increased leads and grown sales.
@HannahSookias19th June, 2020
@AKA_CM Good luck, Sarah - I look forward to seeing the new #AKAfamily member photos in a few weeks!16th June, 2020
RT @MarcusRashford: An Open Letter to all MPs in Parliament... #maketheUturn Please retweet and tag your local MPs https://t.co/GXuUxFJdcv3rd June, 2020
@ThePaulSutton @CIPR_Awards Huge congratulations @ThePaulSutton - very much deserved!
Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.READ MORE ...