Monthly Archives: June 2016

Marketing ‘road maps’ and why you need one

marketing strategy is like a road map
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In my experience, there’s nothing that pales faces quicker than the words ‘marketing strategy’. Generally, it’s because people aren’t entirely sure what a marketing strategy is, and whilst they’ve been told it’s a good idea to have one, they are unsure how to start, unclear on what to include and doubtful whether it will be […]