Why you need a marketing detective

Marketing Detective
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I’ve always loved reading Sherlock Holmes books and more recently, watching the modern version on TV. When I was at school I also wanted to be a police detective… until I realised that would mean dealing with actual criminals! However, I’ve recently been described by a Burton-based client as a ‘marketing detective’ and have to […]

We love marketing checklists!

At Sookias Media,, we love marketing checklists! Ask us why
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Exhibiting at an event this week reminded me how much I love the marketing checklists we’ve developed at Sookias Media. That’s because checklists help marketeeers do their jobs. Whether on a spreadsheet, as notes in your phone, printed forms or on apps such as Trello, they help us plan with precision so events and campaigns […]

Where’s your marketing taking you?

marketing-plan-taking-you
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Marketing is a journey that helps you both find new customers and develop the relationships and business you have with existing clients. Just as you would when planning a road trip, it runs more smoothly when you have an end in mind. In my experience, the more specific you can be in these objectives, the […]

Why your marketing needs an owl

Why you need an OWL as part of your marketing plan
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Whatever you need your marketing to achieve, it probably falls into one of the following three areas: increase leads develop new markets grow sales. The companies I work with are generally well-established and have a pattern of marketing that has been working well for them. However, they come for advice and insights as their sales […]

Making the Most of Trade Shows

exhibition stand
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I often meet companies who are disillusioned with exhibiting at trade shows due to the poor results they’ve generated. Trade shows are a great way of meeting potential customers and connecting with existing clients. However how you prepare and follow up is key to making a return on your investment, so here are my top […]

Marketing ‘road maps’ and why you need one

marketing strategy is like a road map
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In my experience, there’s nothing that pales faces quicker than the words ‘marketing strategy’. Generally, it’s because people aren’t entirely sure what a marketing strategy is, and whilst they’ve been told it’s a good idea to have one, they are unsure how to start, unclear on what to include and doubtful whether it will be […]