Tag Archives: brochure

What is copywriting and why should you use a copywriter?

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Copywriting – whether it is the text for a website, brochure, sales letter or press release – is a moment of opportunity to bring an important message to your potential clients and existing customers. What you say needs to have impact. It needs to be interesting so people read it. But often what we want […]

How important is correct English?

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A few years ago, I received the following text in an email: Aoccdrnig to a rscheeachr at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. Tihs is bcuseae we do not raed ervey […]