Tag Archives: buddy marketing

Are you searching for clients in the wrong place?

New perspectives
Comments: 0

When I first set up Sookias Media, one of my early clients was a carpet cleaning company. They wanted more domestic clients but only seemed to find office jobs through their current advertising. We started with an in-depth discussion about who would be their ideal domestic customer – families with kids and dogs. I asked […]

Buddy (Coalition) Marketing

buddy marketing
Comments: 0

If you’d like a cost-effective way of targeting new people, talk to your customers and suppliers about buddy marketing (also known as coalition marketing). Buddy marketing is when complementary firms work together to promote their businesses. The aim is to reach a new group of potential customers who already have a relationship with the other organisation(s). One example […]