Tag Archives: copywriting

What is copywriting and why should you use a copywriter?

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Copywriting – whether it is the text for a website, brochure, sales letter or press release – is a moment of opportunity to bring an important message to your potential clients and existing customers. What you say needs to have impact. It needs to be interesting so people read it. But often what we want […]

To blog or not to blog..?

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I’ve thought about blogging for ages and I’ve now taken the first steps! Exciting stuff… But the decision ‘to blog or not to blog’ was taken after some serious thought. Yes, I want all the advantages that blogs bring, but I believe blogging with a business purpose also requires commitment and some thought to make […]