Tag Archives: effective marketing uses customers’ language

Are you marketing in the right language?

Effective marketing uses the right language for your customers
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Have you ever noticed that every business sector or industry has their own ‘special’ way of talking? They use language which is very specific to them; in fact, it becomes embedded in their culture to such a degree that the people within it don’t even realise that they may be being misunderstood by those outside […]