Tag Archives: how to improve marketing roi

Are you marketing in the right language?

Effective marketing uses the right language for your customers
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Have you ever noticed that every business sector or industry has their own ‘special’ way of talking? They use language which is very specific to them; in fact, it becomes embedded in their culture to such a degree that the people within it don’t even realise that they may be being misunderstood by those outside […]

Why your marketing needs an owl

Why you need an OWL as part of your marketing plan
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Whatever you need your marketing to achieve, it probably falls into one of the following three areas: increase leads develop new markets grow sales. The companies I work with are generally well-established and have a pattern of marketing that has been working well for them. However, they come for advice and insights as their sales […]