Tag Archives: marketing consultancy

Why you need a marketing detective

Marketing Detective
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I’ve always loved reading Sherlock Holmes books and more recently, watching the modern version on TV. When I was at school I also wanted to be a police detective… until I realised that would mean dealing with actual criminals! However, I’ve recently been described by a Burton-based client as a ‘marketing detective’ and have to […]

Turning around the screen to improve your marketing

Flow_1
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My family has been playing a phone game called ‘Flow’. You need to plot a path to match the coloured dots, without crossing the path of another.  An example is shown here. Simple enough, yet sometimes it seems really difficult to see how the puzzle can be solved.  A technique we’ve discovered is to rotate […]

Joined Up Marketing

joined up marketing
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This recent tweet of mine got lots of attention: #MarketingTip: ‘Join up’ your social media with your other marketing for greater effect (we can help if you’re not sure how) Certainly, from my own experience social media is often seen as an addition to rather than an integral part of people’s campaigns. However, linking in […]

What’s In It For Me?

what's in it for me
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I’m often heard saying, “Stop promoting features. Start sharing benefits!” This is because people want to know what’s in it for them before they buy. It’s the answer to ‘Why should I bother?’ question. Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to […]

Marketing – It’s like a string can telephone!

stringcantelephone
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I recently read a blog post about avoiding ‘Death by Powerpoint‘ which got me thinking about how it’s all too easy to blast out sales information to potential customers without really thinking about how it will be received. Getting our companies ‘heard’ in an age where information is all around us, we need to start talking to […]

Finding Your Ideal Customers

Finding Your Ideal Customers
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I’m a firm believer in people buy from people. I enjoy meeting prospective clients but how I make the initial contact varies: it’s often through social media, exhibitions, conferences and carefully selected networking events. It‘s easy to waste time, money and energy looking for your ideal customers in the wrong place.  Let me give you […]

Silly marketing questions don’t exist

Marketing questions are essential when reviewing marketing progress
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An important part of any marketing cycle is reviewing progress. This is to understand whether the activities being undertaken are producing expecting results and meeting their objectives and a return on investment. The review process also gives a structured time to determine why results are more or less successful than anticipated. It can identify new […]