“How much is that going to cost?” is often a question senior management and business owners ask when discussing marketing ideas and plans. Yes, marketing has expenses which are most commonly time and money. However, I will always ask, “How much income would you like from this to make it worthwhile?”. That’s because the most successful […]
Is marketing an expense or an investment?
7th December 2017
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Marketing: cost or investment?
22nd November 2012
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All companies want to market their business as cost-effectively as possible. But by whilst costs need to be kept at a minimum, purely viewing marketing as a cost may mean you are missing out on a return on investment (ROI). Let me explain this another way. First, think of your ideal customer. How much would […]
@HannahSookias
16th February, 2019A very productive meeting with associates who also serve the manufacturing sector. Do DM me if you’d like informati… https://t.co/imqyu8jyki
13th February, 2019RT @Davies88Katie: It’s #talktuesday, just a reminder we will listen and a request to say those three little words if you notice someone is…
6th February, 2019RT @ALBERTJAGGER: 18 things that happened in manufacturing this month you need to know (via @themanufacturer) https://t.co/ca1IUEePUE https…
Hannah Sookias
Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.
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