Tag Archives: marketing strategy

Where’s your marketing taking you?

marketing-plan-taking-you
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Marketing is a journey that helps you both find new customers and develop the relationships and business you have with existing clients. Just as you would when planning a road trip, it runs more smoothly when you have an end in mind. In my experience, the more specific you can be in these objectives, the […]

Marketing ‘road maps’ and why you need one

marketing strategy is like a road map
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In my experience, there’s nothing that pales faces quicker than the words ‘marketing strategy’. Generally, it’s because people aren’t entirely sure what a marketing strategy is, and whilst they’ve been told it’s a good idea to have one, they are unsure how to start, unclear on what to include and doubtful whether it will be […]