Tag Archives: marketing training

Turning around the screen to improve your marketing

Flow_1
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My family has been playing a phone game called ‘Flow’. You need to plot a path to match the coloured dots, without crossing the path of another.  An example is shown here. Simple enough, yet sometimes it seems really difficult to see how the puzzle can be solved.  A technique we’ve discovered is to rotate […]

Finding your ideal customers

finding your ideal customer
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I’m a firm believer in people buy from people. I enjoy meeting prospective clients but how I make the initial contact varies: it’s often through social media, exhibitions, conferences and carefully selected networking events. It’s easy to waste time, money and energy looking for your ideal customers in the wrong place.  Let me give you an […]

What’s In It For Me?

what's in it for me
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I’m often heard saying, “Stop promoting features. Start sharing benefits!” This is because people want to know what’s in it for them before they buy. It’s the answer to ‘Why should I bother?’ question. Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to […]

Marketing – It’s like a string can telephone!

stringcantelephone
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I recently read a blog post about avoiding ‘Death by Powerpoint‘ which got me thinking about how it’s all too easy to blast out sales information to potential customers without really thinking about how it will be received. Getting our companies ‘heard’ in an age where information is all around us, we need to start talking to […]

Marketing Rule #1: Know your customers

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Customers come in all shapes and sizes. They differ from one company to another; even those that sell similar products or services. But how well do you know yours?  Do you know which industries they are from? Or the typical job roles they perform? Are there influencers within their companies who affect the suppliers or products […]

Finding Your Ideal Customers

Finding Your Ideal Customers
Comments: 0

I’m a firm believer in people buy from people. I enjoy meeting prospective clients but how I make the initial contact varies: it’s often through social media, exhibitions, conferences and carefully selected networking events. It‘s easy to waste time, money and energy looking for your ideal customers in the wrong place.  Let me give you […]