Technology has developed rapidly in the past decade, changing forever the way businesses and brands market products and services. What will the future hold? Here are my personal predictions for the top five marketing trends to watch out for in 2019. Interactive marketing experiences. Traditionally, marketing and advertising was a ‘top-down’ activity: marketing managers created […]
Marketing trends and predictions for 2019
26th January 2019
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Honesty pays
8th November 2018
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In traditional tales that have been handed down through the generations, there are ‘warnings’ in moral stories about making sure we behave well and that we don’t deceive others. Take Pinocchio whose nose grew every time he told a lie. Or the little boy who cried wolf in order to gain attention – then one […]
Know what you want to be known for
7th March 2018
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In my last blog post, ‘Be clear on what your business does’ , I discussed the need to be clear about what it is your business actually provides. I thought I would lead on from that to consider the idea of asking you to think about whether you know what it is you want your […]
Be clear on what your business does
10th February 2018
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This sounds a very basic tip to be sending out, but in my experience, I’ve found that many businesses think they ‘know’ what they do on a day-to-day level, but they aren’t necessarily ‘aware’ of how clearly they are portraying their products or services to their existing client base and potential customers. They may see […]
We love marketing checklists!
1st March 2017
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Exhibiting at an event this week reminded me how much I love the marketing checklists we’ve developed at Sookias Media. That’s because checklists help marketeeers do their jobs. Whether on a spreadsheet, as notes in your phone, printed forms or on apps such as Trello, they help us plan with precision so events and campaigns […]
What’s In It For Me?
4th December 2014
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I’m often heard saying, “Stop promoting features. Start sharing benefits!” This is because people want to know what’s in it for them before they buy. It’s the answer to ‘Why should I bother?’ question. Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to […]
Lessons from India
15th January 2014
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On a recent trip to India, I realised that both street vendors and multinationals over there can give us some valuable marketing lessons. With fierce competition, everyone selling something had to work hard to get themselves seen and noticed. We went to three very different places – Kolkata, Goa and Mumbai yet in each they […]
What arrived in YOUR post this morning?
13th November 2013
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Remember the days when the postman came laden with piles of junk mail each morning? Chances are you only spend a few minutes sorting your letters but considerably more time wading through the spam in your inbox. Now don’t get me wrong, I really like email marketing and used correctly it’s a really effective marketing […]
Marketing – It’s like a string can telephone!
7th August 2013
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I recently read a blog post about avoiding ‘Death by Powerpoint‘ which got me thinking about how it’s all too easy to blast out sales information to potential customers without really thinking about how it will be received. Getting our companies ‘heard’ in an age where information is all around us, we need to start talking to […]
Delighting your customers
19th June 2013
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My sister gave me these flowers the other day just because, “I thought you might like them”. It was a lovely surprise, even more special as she didn’t need to but knew I would appreciate them. They reminded me that often we just communicate with our customers when we want something (in other words we want […]
@HannahSookias
19th June, 2020@AKA_CM Good luck, Sarah - I look forward to seeing the new #AKAfamily member photos in a few weeks!
16th June, 2020
RT @MarcusRashford: An Open Letter to all MPs in Parliament... #maketheUturn Please retweet and tag your local MPs https://t.co/GXuUxFJdcv
3rd June, 2020@ThePaulSutton @CIPR_Awards Huge congratulations @ThePaulSutton - very much deserved!
Hannah Sookias
Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.
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