Tag Archives: marketing

Marketing trends and predictions for 2019

Hannah Sookias 2019 marketing trends predictions
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Technology has developed rapidly in the past decade, changing forever the way businesses and brands market products and services. What will the future hold? Here are my personal predictions for the top five marketing trends to watch out for in 2019. Interactive marketing experiences. Traditionally, marketing and advertising was a ‘top-down’ activity: marketing managers created […]

Honesty pays

Honesty pays when marketing
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In traditional tales that have been handed down through the generations, there are ‘warnings’ in moral stories about making sure we behave well and that we don’t deceive others. Take Pinocchio whose nose grew every time he told a lie. Or the little boy who cried wolf in order to gain attention – then one […]

We love marketing checklists!

At Sookias Media,, we love marketing checklists! Ask us why
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Exhibiting at an event this week reminded me how much I love the marketing checklists we’ve developed at Sookias Media. That’s because checklists help marketeeers do their jobs. Whether on a spreadsheet, as notes in your phone, printed forms or on apps such as Trello, they help us plan with precision so events and campaigns […]

What’s In It For Me?

what's in it for me
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I’m often heard saying, “Stop promoting features. Start sharing benefits!” This is because people want to know what’s in it for them before they buy. It’s the answer to ‘Why should I bother?’ question. Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to […]

Marketing – It’s like a string can telephone!

stringcantelephone
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I recently read a blog post about avoiding ‘Death by Powerpoint‘ which got me thinking about how it’s all too easy to blast out sales information to potential customers without really thinking about how it will be received. Getting our companies ‘heard’ in an age where information is all around us, we need to start talking to […]

Delighting your customers

delighting your customers
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My sister gave me these flowers the other day just because, “I thought you might like them”.  It was a lovely surprise, even more special as she didn’t need to but knew I would appreciate them. They reminded me that often we just communicate with our customers when we want something (in other words we want […]