Tag Archives: www.sookiasmedia.com

Joined Up Marketing

joined up marketing
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This recent tweet of mine got lots of attention: #MarketingTip: ‘Join up’ your social media with your other marketing for greater effect (we can help if you’re not sure how) Certainly, from my own experience social media is often seen as an addition to rather than an integral part of people’s campaigns. However, linking in […]

Why the key to marketing is… passion!

why-passion-is-the-key-to-effective-marketing
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Remember why you joined/set up your company. See how you can translate these reasons into  your marketing. Ask your best customers why they are like your products and services. Ask them to be your champions through customer reference calls, video testimonials and quotes. Keep up the momentum so your marketing continues even when you’re having […]

Marketing Rule #1: Know your customers

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Customers come in all shapes and sizes. They differ from one company to another; even those that sell similar products or services. But how well do you know yours?  Do you know which industries they are from? Or the typical job roles they perform? Are there influencers within their companies who affect the suppliers or products […]

How often should I blog?

How often should I blog?
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What’s in a blog? Blogs come in all sorts of shapes and sizes. Individuals can blog their thoughts and advice; companies can use it as a diary, introducing new products, clients or events or start discussions with their readers. Some, like mine is a way to share information and knowledge. Blogs are less formal than […]

Your brand is more than a logo!

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I’ve recently had the following article published in WiRED, the magazine for WiRE (Women in Rural Enterprise). I’ve been asked ‘what is a brand?’ several times recently, so thought it would be useful to copy the article here. YOUR BRAND IS MORE THAN A LOGO! What is a brand? Let’s start with a little experiment. […]