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How social media boosted an engineering firm's enquiries

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Client:

Engineering firm, Tamworth

Brief:

To raise awareness of and enquiries for a new range of products whilst continuing to promote their core workholding solution business. 

What we did:

Working with their design agency, we analysed the company's marketing to date, their core offerings and the new products to be promoted. This included:

   • Competitor, customer, buyer and influencer analysis

   • Benchmarking and objective setting

We then ran their social media campaigns, working with their sales team, PR agency and design agency to ensure their social media was an integrated part of their marketing promotions. This included:

  • Social media profile set up (LinkedIn company page plus Twitter)

  • Social media management for 13 months

  • Monthly analysis and reporting on results

  • Handover training for internal staff and mentoring support for 3 months

Results:

   • Loyal following of relevant Twitter and LinkedIn users. These include current customers, influencers such as manufacturing membership organisations and advisory boards, publications within their operating sectors plus potential customers

   • In Q4 2015 achieved an average of 13.86k reach per month, 42 link clicks per month and 37.3 Twitter RTs from an average of just 2 social media interactions per day.

   • Increased website clicks by over 2000% in 12 months

   • Exceeded online sales enquiry targets

   • Organically improved their SEO - they rose to the top of page 1 in Google for the UK term 'workholding'.

 

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@HannahSookias

17th April, 2019

Just caught up with your interview, @ChloeTMaudsley on @BBCRadioDerby It was very inspiring and what an amazing job… https://t.co/H3rRT3Hvbz

17th April, 2019

RT @MordenStation: Wednesday 17th April 2019 Thought Of The Day From Morden & South Wimbledon Stations https://t.co/UjdojFJ4sH

9th April, 2019

RT @Code_56: We're recruiting! Do you know someone that has a passion for technology and would be a great fit as an Apprentice in our team…

Hannah Sookias

Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.

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