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Thought-leadership introduces new technology

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Client:

Hospital bed products manufacturer, Gloucestershire

Brief:

To engage with product users (care givers), specifiers and the process owners responsible for the care of patients confined to bed.

To discuss the limitations of current products and practices.

To share research and thought leadership to champion a need for change and the benefits of new products being introduced.

What we did:

Through consultancy and mentoring plus monthly blogging services we helped our client to:

  • - Develop a marketing strategy for the introduction of new products 
  • - Use existing and proprietary research to produce thought-leadership articles
  • - Identified that LinkedIn was the most suitable platform for publishing and discussion
  • - Create marketing collateral that explains the technology within and benefits of the products

Results:

  • - LinkedIn posts have attracted 6600+ followers in ten months
  • - Posts and group questions/answers on LinkedIn develop engaging discussions
  • - Ground-breaking, proporietary research due to be published by end 2016
  • - New product enquiries received prior to launch
  • - Current products' sales increased
  • - Client invited to host and speak at industry events

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@HannahSookias

16th February, 2019

A very productive meeting with associates who also serve the manufacturing sector. Do DM me if you’d like informati… https://t.co/imqyu8jyki

13th February, 2019

RT @Davies88Katie: It’s #talktuesday, just a reminder we will listen and a request to say those three little words if you notice someone is…

6th February, 2019

RT @ALBERTJAGGER: 18 things that happened in manufacturing this month you need to know (via @themanufacturer) https://t.co/ca1IUEePUE https…

Hannah Sookias

Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.

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