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Growing business through referral partners

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Client:

Case management company

 

Brief:

The firm had achieved organic growth for several years and wanted to take their business to the next level. By using a marketing consultant they wanted to confirm which areas of their marketing were working for them as well as identfy strategies to grow the business both in value and the areas covered in the UK. 

 

What we did:

- Full marketing audit to identify previous marketing and determine their success

- identify areas to improve marketing effectiveness

- Determine the most appropriate strategies to increase referrals and live cases

- Develop a 12 month marketing plan showing activities needed week-by-week and meeting the agreed budget 

- Set KPIs so the effectiveness of the marketing activites can be monitored aNed ensure ROI

- Monthly marketing mentoring to support and upskill the marketing team

 

Results:

- True picture of the marketing activities to date and which were generating referrals and case management opportunities

- Identification and understanding of the top referral partners over the last 3 years

- Clear marketing objectives and strategies to meet company objectives

- Easy to follow marketing plan and budget to promote the company consistently and effectively

- Measurement and monitoring through agreed KPIs for management reporting of success and ROI

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Hannah Sookias

Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.

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